I can't believe I didn't show you guys this sooner. During the internship we did some work for Fossil(the clothing and watch people). Since we were new, we kind of showed up at the end of everything, but if you look closely, you can see the other interns and myself, running super-speed in the pan of the shop. It was a very cool experience.
Right now at Fossil's website you can find out more about the Long Live Vintage/Long Live Art Campaign. You can also buy a Hatch Show Print poster, and some T-shirts and things like that also.
Showing posts with label internship. Show all posts
Showing posts with label internship. Show all posts
Thursday, August 26, 2010
Sunday, May 23, 2010
Furniture-ish!
I would post more photos of the work I completed in Nashville, but I want to get some really nice shots of them, and I am just not that good with the camera, or my camera just isn't that good.
But last week, as former Hatch intern Harry began his cross country adventure back home, he stopped by Louisville for a few fun days (minus the 2 days I spent on the couch with a stomach virus) and he gave me a few pics he took of some of my prints.
This job was for the California College of Art's Furniture design program. The senior show was called Furniture-ish, and the copy for the show stated that the students had been able to see Jim (Hatch Show Print manager) give a lecture and loved the way the posters looked so much, that they wanted one for their senior show. Very cool. At the time I did the poster I was not even 1 year out of college yet, so the feeling of putting up your senior show, and graduating was still pretty fresh in my mind. I knew how special this was for them, and I wanted to do something pretty special for their poster. (which I guess is true for all posters, but y'know...)

This was a challenge. It may have even been more challenging that all the posters I did with the tiny lists of sponsors. The reason that this was more difficult was because there are only so many of a certain letter in each size. So when I began, I not only had to find out what size would be best to fit all the information on the poster while maintaining my hierarchy of information, I also had to do it without running out of a the letters I needed in a certain size.
So I would build a couple of words, then realize I was out of N's.
Another problem I ran into often was that the names were too long to fit into one line. The two most challenging were the "Dorothy Bell" and "Smoke and Mirrors" line.
This was a little frustrating at first because I had to rebuild the first few lines of names a few times before I found a way of doing it that gave it the traditional Hatch look, but also didn't make it look like it was thrown together without any consideration to the desires of the client.
I maintained the letter height, but made the thicknesses of the letters vary. This gives it a cool funky look, that is only a slightly exaggerated version of something seen on tons of Hatch posters. Some of the people's first and last names have this look, but for the most part I thought I could maintain the birth names, but make the nicknames funky and fun.
Another creative way of fitting information into the poster was by using smaller font sizes, but stacking it. This helped solve the space problems I was having with "Smoke and Mirrors" and "With Special Guest". This was the first time I had done something like that in a poster and it worked really well. I think that it offsets the poster enough so that it wasn't 100% centered.
I sent the poster off and then a few days later I got this via fax.
Yeah I framed it. I feel like this is what it's all about. Not necessarily having people stroke my ego, but knowing that I did a good poster and that the person who ordered it is truly happy with it.
The history of each poster from start to finish is pretty unique. In the case of most of them, you send them out and never see them again, sometimes you see them on a bulletin board, sometimes you see them hanging in a record store. In the case of the Furniture-ish job, I found this on the internet a few weeks later.
I've been appropriated!! Someone designed a similar poster for the same show with similar colors, and even the funky letter thing has been reproduced. Interesting! Also they were giving away my design to people who came to see the show!
But last week, as former Hatch intern Harry began his cross country adventure back home, he stopped by Louisville for a few fun days (minus the 2 days I spent on the couch with a stomach virus) and he gave me a few pics he took of some of my prints.
This job was for the California College of Art's Furniture design program. The senior show was called Furniture-ish, and the copy for the show stated that the students had been able to see Jim (Hatch Show Print manager) give a lecture and loved the way the posters looked so much, that they wanted one for their senior show. Very cool. At the time I did the poster I was not even 1 year out of college yet, so the feeling of putting up your senior show, and graduating was still pretty fresh in my mind. I knew how special this was for them, and I wanted to do something pretty special for their poster. (which I guess is true for all posters, but y'know...)

This was a challenge. It may have even been more challenging that all the posters I did with the tiny lists of sponsors. The reason that this was more difficult was because there are only so many of a certain letter in each size. So when I began, I not only had to find out what size would be best to fit all the information on the poster while maintaining my hierarchy of information, I also had to do it without running out of a the letters I needed in a certain size.
So I would build a couple of words, then realize I was out of N's.
Another problem I ran into often was that the names were too long to fit into one line. The two most challenging were the "Dorothy Bell" and "Smoke and Mirrors" line.
This was a little frustrating at first because I had to rebuild the first few lines of names a few times before I found a way of doing it that gave it the traditional Hatch look, but also didn't make it look like it was thrown together without any consideration to the desires of the client.
I maintained the letter height, but made the thicknesses of the letters vary. This gives it a cool funky look, that is only a slightly exaggerated version of something seen on tons of Hatch posters. Some of the people's first and last names have this look, but for the most part I thought I could maintain the birth names, but make the nicknames funky and fun.
Another creative way of fitting information into the poster was by using smaller font sizes, but stacking it. This helped solve the space problems I was having with "Smoke and Mirrors" and "With Special Guest". This was the first time I had done something like that in a poster and it worked really well. I think that it offsets the poster enough so that it wasn't 100% centered.
I sent the poster off and then a few days later I got this via fax.
The history of each poster from start to finish is pretty unique. In the case of most of them, you send them out and never see them again, sometimes you see them on a bulletin board, sometimes you see them hanging in a record store. In the case of the Furniture-ish job, I found this on the internet a few weeks later.
I've been appropriated!! Someone designed a similar poster for the same show with similar colors, and even the funky letter thing has been reproduced. Interesting! Also they were giving away my design to people who came to see the show!
Wednesday, April 14, 2010
Famous People.

Today one of the Flaming Lips came into the shop. Pretty exciting stuff. Back in my pre-intern days I wondered what it would be like if someone came into the shop to pick up their posters, place an order, or just visit, and it turned out to be a celebrity. Would people make a big deal out of it? I don't know who I imagined coming in really, but someone should right? I mean we are a famous print shop, we make posters for famous people, and we are right next to one of the most famous venues in the history of music.
At Hatch we have 3 presses. The "mid-press" is also the celebrity press. It has autographs of all the famous people who have made their way through the shop. It's kind of cool, but I can't really read or recognize a lot of the names on it. Right above that is an autographed Weezer poster that was designed by Hatch Show Print.
There is a superstition at the shop where if you play a certain musicians music all day while they are supposed to be in town to play a show, then they will stop by. For example: Tegan and Sara played here a few weeks ago, right around the corner from Hatch at the Ryman Auditorium. So all day we listened to nothing but Tegan and Sara. They didn't come in, but if the myth was true, then they would have. The reason has something to do with how embarrassing it is to be caught jamming out to a band when the real band is in front of you. The awkwardness, and unlikeliness of the situation, makes it more likely to happen. We tried the same thing for Vampire Weekend a week later, but we only had one of their albums at the shop. We listened to it once, and no one showed up.
That isn't to say that we never get the famous visitors. In the two months that I have been there, we have seen our fair share of famous-type people. Designer Stanly Hainsworth came by before giving a lecture at nearby University, the director of the documentary "Helvetica" Gary Hustwit stopped by, the Bassist (I think) for the Flaming Lips, some people from American Routes, and I think maybe some soap opera people have stopped by.
As fun as it is to see people like that stop by and have access to those bragging rights, Jim's philosophy is sort of different when it comes to celebrity. In essence, it is about all the posters on the walls that are for people who have had their time come and go, or the people who never got their time. For every one poster of Johnny Cash, there are 20 posters of people nobody knows. This is supposed to keep you humble and grounded. A common saying around Hatch is that "It's just a poster."
That is great advice, but in the two months I have been here, very little of the magic has worn off. I still feel like I have become a part of the history you see in books, read about in magazines, and listen to on the radio. I have made posters for annual events, indie bands, and even 40th birthday parties, but I have contributed to something larger than myself, and more personal and less corporate than the retail world. So while I agree that I am just and intern, and it is just a poster, I am going to enjoy my few remaining days soaking in the specialness of this opportunity that I have been given.
Thursday, April 8, 2010
You Can't Always Get What You Want.
When designing this print(which I believe was my third) I wanted to do something that was visually stunning. This was my chance to do the "Ryman Style" poster. So I decided to incorporate one of the traditional Hatch images that I love, and wanted to do something that also embodied the spirituality, mysticism, and sexuality of the "Hendrix Experience".
I decided to base the poster around the image of the Gravy Girl with a lightning bolt over top of her. It didn't work out that way. The lightning bolt just didn't fit right. SO I changed it. Instead I used the icons of love, religion, superstition, etc. Keep the girl, but lose the bolt.
Here is the image all ready to be proofed.
This is the proof. I sent it to them and they said that they already had a poster with the gravy girl on it, so they wanted a guitar instead. I was trying to be careful to stay away from images like the guitar, because it seemed like the obvious choice for a Jimi Hendrix poster to have a guitar, but the client makes the rules. So I changed it.

The end result is an amazing poster that came out very clean, and very well put together from concept to color scheme. I may be a little biased though.
I decided to base the poster around the image of the Gravy Girl with a lightning bolt over top of her. It didn't work out that way. The lightning bolt just didn't fit right. SO I changed it. Instead I used the icons of love, religion, superstition, etc. Keep the girl, but lose the bolt.
The end result is an amazing poster that came out very clean, and very well put together from concept to color scheme. I may be a little biased though.
Wednesday, April 7, 2010
Hatch Show Print On American Routes
We were in our first or second week of the internship the day that this segment was recorded.Click here, and scan about 40 minutes into the show to hear the Hatch section. It was very cool to be there when something like this was being recorded, and it is very cool to hear how the hours of people wandering around with microphones and cameras, have turned into a 15 minute segment.
Sunday, April 4, 2010
Old Pictures of Hatch Show Print
You've seen all of my pics of Hatch Show Print at its current location, but here is something you may not know. Hatch Show Print has had other locations before its move to 316 Broadway.
First there was the location at 22 North Cherry Street which is now called Fourth Avenue South, then they moved to 116 Fourth Avenue North. Here are a few pictures of Hatch Show Print at that location which is right around the corner from its current location at 316 Broadway.
All of these photos are from Hatch Manager Jim Sherraden's collection, I am just helping put together a Powerpoint presentation for a lecture he will be giving later this month. In other words, these photos are not mine, I just scanned them. I have permission from him to use them here.
The front of the shop used to face the Ryman Auditorium. The AT&T skyscraper now resides where Hatch Show Print once was.
inside
inside

The reason the interior looks so clean and organized in these photos is because it was not the thriving print shop/working museum that it is today. When Opryland bought Hatch Show Print they were doing mainly restrikes, and postcards. Jim was brought in originally as an archivist for Hatch Show Print. This article is from the Tennessean January 8th, 1986
Hatch Show Print after being torn down.
Invitation to the grand re-opening of Hatch Show Print at its current location.
First there was the location at 22 North Cherry Street which is now called Fourth Avenue South, then they moved to 116 Fourth Avenue North. Here are a few pictures of Hatch Show Print at that location which is right around the corner from its current location at 316 Broadway.
All of these photos are from Hatch Manager Jim Sherraden's collection, I am just helping put together a Powerpoint presentation for a lecture he will be giving later this month. In other words, these photos are not mine, I just scanned them. I have permission from him to use them here.
The front of the shop used to face the Ryman Auditorium. The AT&T skyscraper now resides where Hatch Show Print once was.
inside
inside
The reason the interior looks so clean and organized in these photos is because it was not the thriving print shop/working museum that it is today. When Opryland bought Hatch Show Print they were doing mainly restrikes, and postcards. Jim was brought in originally as an archivist for Hatch Show Print. This article is from the Tennessean January 8th, 1986
Hatch Show Print after being torn down.
Invitation to the grand re-opening of Hatch Show Print at its current location.
Saturday, April 3, 2010
West Meets East, and Back Again
My normal day is waking up at 8, eating a blueberry bagel with nothing on it, drinking a Dr. Pepper, taking my vitamin, watching 30 Rock on DVD, making my lunch, and then riding my bike about 2.3 miles to Hatch Show Print.
At Hatch I do all the stuff that you have seen pictures of or read about. After that, I usually end up riding my bike to one to 3 places. The first is to Grimey's record store for a free concert. The second, is back to my house, the third is to the east side.
I live on the west side, but all the other interns live on the east, so instead of having 3 interns ride their backs to my side, I ride my bike to theirs. I don't really mind though. I believe that I ride around 10 miles a day this way, and as a result I am a much stronger rider. Usually when I go to the east side, I don't end up riding my bike back to the west side till around 11:30. Tonight, I got home around 1:45am. This gives me a nice peaceful quiet ride home(with the exception of Broadway, and Church Street bars.). It also gives me a nice view of the city at night from the top of the pedestrian bridge (almost) all alone. Here are a few quick pics of the city from the pedestrian bridge at around midnight, and Hatch Show Print's neon sign on Broadway around the same time.

At Hatch I do all the stuff that you have seen pictures of or read about. After that, I usually end up riding my bike to one to 3 places. The first is to Grimey's record store for a free concert. The second, is back to my house, the third is to the east side.
I live on the west side, but all the other interns live on the east, so instead of having 3 interns ride their backs to my side, I ride my bike to theirs. I don't really mind though. I believe that I ride around 10 miles a day this way, and as a result I am a much stronger rider. Usually when I go to the east side, I don't end up riding my bike back to the west side till around 11:30. Tonight, I got home around 1:45am. This gives me a nice peaceful quiet ride home(with the exception of Broadway, and Church Street bars.). It also gives me a nice view of the city at night from the top of the pedestrian bridge (almost) all alone. Here are a few quick pics of the city from the pedestrian bridge at around midnight, and Hatch Show Print's neon sign on Broadway around the same time.
Thursday, April 1, 2010
Jammin' to Beat the Blues
Here are photos of one of my prints completed here at Hatch Show Print. It is for an annual benefit concert put on for the Mental Health Association of Middle Tennessee. It was one of my hardest prints to complete. There are a few reasons that I say this. For one, the amount of type used on this print was more than I had ever had to set before. The sponsor list alone took me hours to set. The second reason is that I destroyed the hours of work it took to set the type because I didn't "wipe my ass" as Jim calls it. This means that I forgot to check and make sure everything was ok before I started printing.
What had happened was that I unlocked everything, asked Brad a question, and then went back to printing. Since it was all unlocked when the drum of the press rolled over the loose type, it just crushed everything and pushed it all over the place instead of keeping it nice and neat. Essentially, I had to reset the poster, but this time I didn't have to pick out the letters because they were all piled at the end of the bed.

The picture above is the finished product.
The third reason this poster gave me such a hard time was because of work-ups. A work-up is when a piece of furniture works its way up out of the type causing it to accidentally be printed, when all it was supposed to do is stay low as a spacer. In the picture above you can see the mysterious purple squares that have worked their way into my design as work-ups. Because of the amount of work-ups in this poster that I didn't catch in time, I only had 3 extras after the whole run was finished, and the 150 quantity order was filled. That isn't even enough for the collectors.
The other day as I rode my bike to work, I noticed this on the door. It's my poster in its natural environment!! Michaela says she saw them all over the place this weekend while she was walking around downtown.
It's a pretty cool feeling to see something you have created hanging on doors, or windows, or to hear about how much people like it, or how well it is being sold. Even with all the trouble this print caused me, I feel like I learned a lot from it, and I am proud of the finished product.
What had happened was that I unlocked everything, asked Brad a question, and then went back to printing. Since it was all unlocked when the drum of the press rolled over the loose type, it just crushed everything and pushed it all over the place instead of keeping it nice and neat. Essentially, I had to reset the poster, but this time I didn't have to pick out the letters because they were all piled at the end of the bed.
The picture above is the finished product.
The other day as I rode my bike to work, I noticed this on the door. It's my poster in its natural environment!! Michaela says she saw them all over the place this weekend while she was walking around downtown.
Wednesday, March 31, 2010
How to Make a Poster/My First Poster
I know that this is about a month too late at this point, but I lost my camera for a month which means these photos are just now seeing the light of day. This is a step by step of the poster making process and by coincidence, they are also pictures of my first poster.
After you get the client you give them a call and check in with them to let them know whats up. You talk about colors and the plans for the poster, and bounce any ideas off of them to see what they want or don't want. Some people really don't care, and trust you completely, other people want very specific things.
After you call them, you sketch out a few thumbnail type sketches on index cards.
Once you get one that you think looks the best, you get a board to work on and you build it one letter, or block at a time.
When that is finished you hand brayer it with ink, and transfer it onto tissue paper. It is very similar to making a relief print.
Once you do that it is no longer backwards and you get a good idea of what you should look like or change. In this case the words "the" and "Low" seemed to be too awkward, so I changed it around and did another proof.
Most people want to see what the proof looks like before they have 100 or so of them printed. This is where the fax machine comes in. Since most of our clients are out of state we send a fax instead. We don't do email because we're living in the 1800's over here. You go down to FEDEX reduce the size, photocopy it, and then go back to the shop and fax it to the client. Once you get approval you break down the color separations by hand onto separate boards. In this case I had 2 colors. One board had all the pieces that would be blue, and one board had everything black.
This is what the print looks like after running the blue. My edition was for 250, so I had to run the press 250 times for blue, then run it all over again for the black.

Here is the final product(before being trimmed down) after the black as been run. For this design I had to carve the windmill block by hand from a design submitted by the client.
I am pretty happy with the result, and the manager of the band said that the posters are selling really well.
After you get the client you give them a call and check in with them to let them know whats up. You talk about colors and the plans for the poster, and bounce any ideas off of them to see what they want or don't want. Some people really don't care, and trust you completely, other people want very specific things.
After you call them, you sketch out a few thumbnail type sketches on index cards.
Here is the final product(before being trimmed down) after the black as been run. For this design I had to carve the windmill block by hand from a design submitted by the client.
I am pretty happy with the result, and the manager of the band said that the posters are selling really well.
Friday, March 26, 2010
Hatch Show Print on American Routes.
Way back in the first or second week of the internship te radio show "American Routes" came into the shop and did some interviewing and recording. So tune into American Routes the week of April 7th, and listen to the sounds of a 131 year old letterpress print shop in action!! You might even hear me describe a problem I had with the registration of a print, or the sound of me printing( I think I was the only one who was printing that day). Then again, it might have been cut.
Thursday, March 18, 2010
LETTERPRESS POSTCARDS!

Here are some post cards to make up for my lack of posting lately. The thing is, about two weeks ago my family came to visit for my birthday and I inadvertently sent my camera back to Louisville, KY. Sure its only a 3 hour drive, but its just for my camera, and besides I will be back there for a visit in a week anyway.
Oh! The things my camera could have seen!! Maybe I will write all about when I have some down time.






Saturday, March 13, 2010
1 month in Nashville
Today is the 1 month mark for my time in Nashville, which means that there is only about a month to go. Time flies when you are having fun!
Sometimes its still a little surreal that this is my life right now. Its amazing how smoothly I transitioned from living with my mom and brother, driving my car everywhere, and working retail to living with a guy I met on craigslist, riding my bike everywhere(something like 5 miles a day average), and working in a job that I love pretty much every aspect of. I miss home, but surprisingly not as much as I thought I would. I think the time I miss home the most is when I am alone.
It seems like there is always so much going on in Nashville all the time. Always somewhere to ride to, always something to see, or someone to hang out with. The weekends are another story. I usually spend at least one day a weekend completely alone. That isn't necessarily a bad thing I guess because it gives me time away from the constant "go go go" and lets me take care of chores and errands, but back in Louisville I worked all weekend, every weekend, or I always had my brother to hang out with if no one else.
Today I did the laundry, fixed my air mattress again, went to Qdoba for buy one get one free burritos(where on the way I met a man claiming to be one of god's prophets, and trying to get me to go to the liquor store with him so I could use my credit card to buy him booze), Kroger, and World Market(where I got 3 pint glasses for $2.15 because it was my birthday) before coming home and cooking Twisted Mac n Cheese for 1, playing solitaire and watching TV the rest of the night.
People often ask me "If they(Hatch Show Print) offered you a job will you take it?" The answer used to be "maybe" because it would be a dream come true, but it would be hard to go without my friends. But the more I think about it the more likely the answer would be "yes". I love that I can ride my bike, and that I get to work on cool art related projects all day. I think that the hardest part of leaving Nashville will be that the alternative is going back to the corporate retail environment where there just aren't enough small streets or bike lanes.
It recently occurred to me how much of my "previous life" in Louisville was consumer based. We used to drive to Target a few times a week, check out the book stores, or the record stores, but miss the gallery hops, the lectures and concerts. Part of this probably has to do with the hours that we keep here as opposed to there. 9-5 allows for a lot more free time in the evenings, especially when the people I am with keep these same hours.
Here I watch less TV, drive less, eat out less, and shop less. I drink more beer, play more chess and cards, and ride my bike more. I think that if there is something I want to bring back from Nashville besides new and improved printmaking skills, a kick-ass resume, and portfolio, it is that I want to go to more events, play more games, and ride my bike to more places even when it is cold out.
Sometimes its still a little surreal that this is my life right now. Its amazing how smoothly I transitioned from living with my mom and brother, driving my car everywhere, and working retail to living with a guy I met on craigslist, riding my bike everywhere(something like 5 miles a day average), and working in a job that I love pretty much every aspect of. I miss home, but surprisingly not as much as I thought I would. I think the time I miss home the most is when I am alone.
It seems like there is always so much going on in Nashville all the time. Always somewhere to ride to, always something to see, or someone to hang out with. The weekends are another story. I usually spend at least one day a weekend completely alone. That isn't necessarily a bad thing I guess because it gives me time away from the constant "go go go" and lets me take care of chores and errands, but back in Louisville I worked all weekend, every weekend, or I always had my brother to hang out with if no one else.
Today I did the laundry, fixed my air mattress again, went to Qdoba for buy one get one free burritos(where on the way I met a man claiming to be one of god's prophets, and trying to get me to go to the liquor store with him so I could use my credit card to buy him booze), Kroger, and World Market(where I got 3 pint glasses for $2.15 because it was my birthday) before coming home and cooking Twisted Mac n Cheese for 1, playing solitaire and watching TV the rest of the night.
People often ask me "If they(Hatch Show Print) offered you a job will you take it?" The answer used to be "maybe" because it would be a dream come true, but it would be hard to go without my friends. But the more I think about it the more likely the answer would be "yes". I love that I can ride my bike, and that I get to work on cool art related projects all day. I think that the hardest part of leaving Nashville will be that the alternative is going back to the corporate retail environment where there just aren't enough small streets or bike lanes.
It recently occurred to me how much of my "previous life" in Louisville was consumer based. We used to drive to Target a few times a week, check out the book stores, or the record stores, but miss the gallery hops, the lectures and concerts. Part of this probably has to do with the hours that we keep here as opposed to there. 9-5 allows for a lot more free time in the evenings, especially when the people I am with keep these same hours.
Here I watch less TV, drive less, eat out less, and shop less. I drink more beer, play more chess and cards, and ride my bike more. I think that if there is something I want to bring back from Nashville besides new and improved printmaking skills, a kick-ass resume, and portfolio, it is that I want to go to more events, play more games, and ride my bike to more places even when it is cold out.
Thursday, March 11, 2010
The "Ryman" Style
I just finished a poster for an event in North Carolina called "Experience Hendrix". The poster looked great and I have got a ton of positive criticism for my use of color as well as the use of negative space, and the cleanliness of the image. The person ordering the design wanted a poster in the style of the Ryman Auditorium.
The Ryman is a place that was originally created for religious sermons, but eventually became the home of the Grand Ole Opry. Hatch Show Print has a long history with the Ryman, and the Ole Opry. In fact, there is an entire case at Hatch dedicated to Grand Ole Opry images. Last weekend when my family came to town, we toured the Ryman and got to stand on the same stage that country legends-and a bunch of tourists-have stood on.
Upstairs at the Ryman is a hallway of Hatch Show Prints. Most of them(or maybe all, I forgot)are signed by the artists they promote. Some of them are really great prints, some of them are mediocre, but they all have the "Ryman Style".
What is the Ryman Style anyway? That is the same thing I asked myself as I opened the folder for the Experience Hendrix assignment. The difference is that a traditional Hatch poster is very wordy, little negative space, and is usually used to advertise something in particular, while a Ryman show poster is more about art, and is used as a collectors item or souvenir bought at the event instead of advertising the event.
My next assignment is to design a poster for the "Jammin' to beat the Blues" concert. It is a benefit for the Mental Health Association of Middle Tennessee. This show is at the Ryman, but they did not ask for "the Ryman Style". This is because it is less about the souvenir, or artistic aspect of the show and more about the advertising of the event. It is a very basic, 2 color print, with a lot of text like a traditional Hatch Show Print poster. Because of this it may not end up on the wall of the Ryman with an autograph on it, but it is still cool to think about the long Ryman/Hatch tradition that I am becoming a part of. To see more of the Ryman's Hatch collection click here
The Ryman is a place that was originally created for religious sermons, but eventually became the home of the Grand Ole Opry. Hatch Show Print has a long history with the Ryman, and the Ole Opry. In fact, there is an entire case at Hatch dedicated to Grand Ole Opry images. Last weekend when my family came to town, we toured the Ryman and got to stand on the same stage that country legends-and a bunch of tourists-have stood on.
Upstairs at the Ryman is a hallway of Hatch Show Prints. Most of them(or maybe all, I forgot)are signed by the artists they promote. Some of them are really great prints, some of them are mediocre, but they all have the "Ryman Style".
What is the Ryman Style anyway? That is the same thing I asked myself as I opened the folder for the Experience Hendrix assignment. The difference is that a traditional Hatch poster is very wordy, little negative space, and is usually used to advertise something in particular, while a Ryman show poster is more about art, and is used as a collectors item or souvenir bought at the event instead of advertising the event.
My next assignment is to design a poster for the "Jammin' to beat the Blues" concert. It is a benefit for the Mental Health Association of Middle Tennessee. This show is at the Ryman, but they did not ask for "the Ryman Style". This is because it is less about the souvenir, or artistic aspect of the show and more about the advertising of the event. It is a very basic, 2 color print, with a lot of text like a traditional Hatch Show Print poster. Because of this it may not end up on the wall of the Ryman with an autograph on it, but it is still cool to think about the long Ryman/Hatch tradition that I am becoming a part of. To see more of the Ryman's Hatch collection click here
Tuesday, March 9, 2010
Keeping Track of Everything

I am learning a lot about Nashville during my time here. For example: If you threw 2 rocks anywhere in Nashville, there is a pretty good chance you will hit a Musician, or a Hatch Show Print poster. Tonight we saw a man wearing a shirt at Burger King that had the same image as one of the posters in the back. There are prints in the restaurants, the bars, the shops, the museums, EVERYWHERE! The same with musicians, only replace museums and shops with street corners.
In addition to learning a lot, we are also doing a ton of stuff! There is always something going on, and 9 times out of 10 I can bike to it. Because there is so much going on I have decided that I would keep a pocket journal/sketchbook, of events of interest during my internship. It is so small that at the end of the night I can whip it out and write down the days events without having to log into blogspot to do it(sorry blogspot, I'm sort of a Luddite!).
The above image is an example of what kind of stuff will be going into the book. I think that is will be a nice reminder of the time spent in Nashville. Maybe someday when I am old and out of my head I will look at the page posted above and have my memory jogged about the wonderful day I spent with my family and friends doing cartwheels at the Parthenon in Centennial Park, or maybe I will look at the chicken scratch on the page and say to my grandkids: "What the hell is this? Can't you see I'm watching the Price is Right?!?!"
Either way, so far I have a pretty good list of the places and things I have witnessed while in Nashville, as well as sketches, and lists of the prints that I have printed while at Hatch.
Wednesday, March 3, 2010
Hello. Long Time no See!
I realize I haven't posted in a while, and for that, I apologize. Things have been busy! We have been making prints and seeing the sights. I would love to tell you all about everything, but I have to go to work soon.
Here's a quick breakdown without pictures. Please forgive me! I will try to make it up to you!
Went to the Road To Bonnaroo concert @ the Mercy Lounge (the bands all ended up getting crappy reviews in the NASHVILLE SCENE
Went to the Art Of Protest show at Vanderbilt University
Saw Ben Sollee and Daniel Martin Moore perform and in store @ Grimey's record store
Saw a lecture by Stanley Hainsworth @ Lipscomb University
Had a drink @ the 12 South taproom and grill. Which had an entire wall of Hatch posters.
Friday I went directly from Hatch Show Print and back to Louisville. Celebrated Kara's Birthday
Saturday and Sunday I worked at my retail job and then tried to hang out with as many people as possible. I mostly succeeded. Sunday driving back home, I was pulled over for going 81 in a 70. Also I was sick all weekend.
Monday we went to Beyond the Edge to watch the Blazers beat Memphis, then to the 5 Spot for their monday dance party "Keep on Moving" People were dancing, I was listening to the music. 50's & 60's rock and soul.
As far as the internship itself goes, we got our first real clients! I was excited to find that mine was a band called The Low Anthem. I have never heard of them, but watch the video below, and get a feel for their sound. Sometimes it sounds real rough like this, which I love, but they also go to the other extreme with real nice quiet smooth vocal folk stuff. I believe they were described to me as being a "folk rock trio"
They loved my design, but the color scheme was the hard part to pin down. It started with red or brown and ended up being yellow or blue. Then I had to do a linoleum cut of a windmill which was a lot of fun! Yesterday I proofed everything, and it looks great. I mixed up a nice blue similar to the one seen on the cover in the video, and the text will be black. Don't worry. I'm taking pics of the entire process so I can show you guys after the client gets to see it and sell it first.
My next project is for an event called Experience Hendrix. Yeah, that's right, a Jimi Hendrix poster. I think I will be a little less traditional.
Here's a quick breakdown without pictures. Please forgive me! I will try to make it up to you!
Went to the Road To Bonnaroo concert @ the Mercy Lounge (the bands all ended up getting crappy reviews in the NASHVILLE SCENE
Went to the Art Of Protest show at Vanderbilt University
Saw Ben Sollee and Daniel Martin Moore perform and in store @ Grimey's record store
Saw a lecture by Stanley Hainsworth @ Lipscomb University
Had a drink @ the 12 South taproom and grill. Which had an entire wall of Hatch posters.
Friday I went directly from Hatch Show Print and back to Louisville. Celebrated Kara's Birthday
Saturday and Sunday I worked at my retail job and then tried to hang out with as many people as possible. I mostly succeeded. Sunday driving back home, I was pulled over for going 81 in a 70. Also I was sick all weekend.
Monday we went to Beyond the Edge to watch the Blazers beat Memphis, then to the 5 Spot for their monday dance party "Keep on Moving" People were dancing, I was listening to the music. 50's & 60's rock and soul.
As far as the internship itself goes, we got our first real clients! I was excited to find that mine was a band called The Low Anthem. I have never heard of them, but watch the video below, and get a feel for their sound. Sometimes it sounds real rough like this, which I love, but they also go to the other extreme with real nice quiet smooth vocal folk stuff. I believe they were described to me as being a "folk rock trio"
They loved my design, but the color scheme was the hard part to pin down. It started with red or brown and ended up being yellow or blue. Then I had to do a linoleum cut of a windmill which was a lot of fun! Yesterday I proofed everything, and it looks great. I mixed up a nice blue similar to the one seen on the cover in the video, and the text will be black. Don't worry. I'm taking pics of the entire process so I can show you guys after the client gets to see it and sell it first.
My next project is for an event called Experience Hendrix. Yeah, that's right, a Jimi Hendrix poster. I think I will be a little less traditional.
Sunday, February 21, 2010
Images From My First Week @ Hatch Show Print
The first week has come to an end, and what a week it was. I learned how to spot Franklin Gothic and other fonts, how to use a pantone book, run a vandercook letter press, how to measure in picas and points, what a serif is, how to read type upside down and backwards with no problem, and all kinds of other printmaking and design oriented stuff. On an un-printmaking related note, I also learned how Jack Daniel's is distilled while touring the distillery in Lynchburg.
This image shows a typical job in progress, or a job being dismantlement by interns. Since we have not done any jobs ourselves, this one is probably being put back. Each letter, and piece of metal or wood (rigglets)must be put back into their original drawer. There are drawers(cases) and shelves of type everywhere in the shop, and a lot of it is very small.
Here, intern Harry runs a Vandercook press to do a re-strike of the Hatch Cats Poster. A re-strike is when an existing poster is reprinted. Usually this is done with the older posters that are used for sale to the general public one at a time.
On this Vandercook press, ink is aplied to the top vibrating roller which distributes the ink to the other rollers. When the wheel is turned the ink is rolled onto the block (seen here already inked) then the paper is locked onto the drum and rolls over the image creating with enough pressure to create the print.
The final product. These posters seem to be quite popular. Between 4 interns we printed over 400 of these.
Michaela and David were assigned to decorate this birdhouse for a charity auction. All the images on the house were made from print proofs which are called make-readys in Hatch speak. I would let my birds live there.
100 print order+2colors+the start up fee=$350...I hope she said "Yes"
Oh you can use GOJO, and soap and water, but sometimes that ink just doesn't come off! I still have blue under my fingernails from Friday.
HUEY THE HUGE!! He is fat, loves attention, and drools. He reminds me of my cat Danger back in Louisville.
Bethany Taylor designed this poster and printed the orange/yellow background. I printed the black.
I forget who did the blue, but here is the final product.
Friday was an interesting day. We put up lots of type, I printed re-strikes for Alrico stunt shows, and the radio show "American Routes" came in to record. I think that I messed up the Alrico assignment.
The colors were inconsistent, either because I had to mix up a new batch of ink which was not quite like the other, or because the ink was running low on some of them and they turned out lighter. The colors printed for the background before we got there were also inconsistent which led to the borders being off on some of them. Instead of resetting the furniture(pieces of wood used to keep the plate in place on the press) I decided to print straight through them all because the 2 colors still lined up at the same border which would have still made it the same size poster when we trimmed them.
Speaking of borders! When NPR was doing their interviews with Jim and touring the shop recording we decided to step out for a long lunch next door at a place called Bailey's. We played ping pong, pool, and watched the Olympics for a while just to stay out of their hair.

After lunch we walked back and they were still recording. Jim and the NPR people walked over to me printing (the only one printing at the time)and Jim asked me how the re-strike was coming along. As soon as I opened my mouth to talk about the way in which I had to adjust the border about 1 pica to the left, this fuzzy microphone was there in my face. They cut, and Jim told me I needed to say it again, but really describe it for the radio audience. No pressure or anything. I tried again and probably sounded a lot more nervous than I did the first time. It threw me for a loop, and my smooth moves at the press where thrown off. The lady kept recording the sounds of me applying ink, and the sound of me making prints. It was pretty cool. I am excited to hear the show. Brad says stuff like this happens probably once a month.
In addition to the NPR people, tour groups kept coming through the studio and taking pictures of everything, including me printing. It is interesting, and also a little unnerving to be the center of attention like that. With all of this excitement around all the time, I wonder if it ever gets old.
The rest of the time spent outside of the internship was spent hanging with the other interns, or hanging at home mostly. I ride my bike almost 4 miles a day 5 days a week and yesterday we went to the Jack Daniel's distillery and then saw a show at The Basement on 8th st.
Having a wonderful time, wish you were here.
This image shows a typical job in progress, or a job being dismantlement by interns. Since we have not done any jobs ourselves, this one is probably being put back. Each letter, and piece of metal or wood (rigglets)must be put back into their original drawer. There are drawers(cases) and shelves of type everywhere in the shop, and a lot of it is very small.
Here, intern Harry runs a Vandercook press to do a re-strike of the Hatch Cats Poster. A re-strike is when an existing poster is reprinted. Usually this is done with the older posters that are used for sale to the general public one at a time.
On this Vandercook press, ink is aplied to the top vibrating roller which distributes the ink to the other rollers. When the wheel is turned the ink is rolled onto the block (seen here already inked) then the paper is locked onto the drum and rolls over the image creating with enough pressure to create the print.
The final product. These posters seem to be quite popular. Between 4 interns we printed over 400 of these.
Michaela and David were assigned to decorate this birdhouse for a charity auction. All the images on the house were made from print proofs which are called make-readys in Hatch speak. I would let my birds live there.
100 print order+2colors+the start up fee=$350...I hope she said "Yes"
Oh you can use GOJO, and soap and water, but sometimes that ink just doesn't come off! I still have blue under my fingernails from Friday.
HUEY THE HUGE!! He is fat, loves attention, and drools. He reminds me of my cat Danger back in Louisville.
Bethany Taylor designed this poster and printed the orange/yellow background. I printed the black.
I forget who did the blue, but here is the final product.
The colors were inconsistent, either because I had to mix up a new batch of ink which was not quite like the other, or because the ink was running low on some of them and they turned out lighter. The colors printed for the background before we got there were also inconsistent which led to the borders being off on some of them. Instead of resetting the furniture(pieces of wood used to keep the plate in place on the press) I decided to print straight through them all because the 2 colors still lined up at the same border which would have still made it the same size poster when we trimmed them.
Speaking of borders! When NPR was doing their interviews with Jim and touring the shop recording we decided to step out for a long lunch next door at a place called Bailey's. We played ping pong, pool, and watched the Olympics for a while just to stay out of their hair.
After lunch we walked back and they were still recording. Jim and the NPR people walked over to me printing (the only one printing at the time)and Jim asked me how the re-strike was coming along. As soon as I opened my mouth to talk about the way in which I had to adjust the border about 1 pica to the left, this fuzzy microphone was there in my face. They cut, and Jim told me I needed to say it again, but really describe it for the radio audience. No pressure or anything. I tried again and probably sounded a lot more nervous than I did the first time. It threw me for a loop, and my smooth moves at the press where thrown off. The lady kept recording the sounds of me applying ink, and the sound of me making prints. It was pretty cool. I am excited to hear the show. Brad says stuff like this happens probably once a month.
In addition to the NPR people, tour groups kept coming through the studio and taking pictures of everything, including me printing. It is interesting, and also a little unnerving to be the center of attention like that. With all of this excitement around all the time, I wonder if it ever gets old.
The rest of the time spent outside of the internship was spent hanging with the other interns, or hanging at home mostly. I ride my bike almost 4 miles a day 5 days a week and yesterday we went to the Jack Daniel's distillery and then saw a show at The Basement on 8th st.
Having a wonderful time, wish you were here.
Monday, February 15, 2010
Eric Lawrence: Hatch Show Print-ern.
Today was our first day as Hatch Show Print interns! Since there are a lot of pics, I will try to keep it short. I could probably click away all day in there and not get half of the shop documented as it should be.
This image for "The Show" wine, was being packed up ready to be shipped this morning. It's really interesting to be able to see things before anyone else does. Some people in the company probably haven't seen this image yet, but today I did. I held and touched the posters before the client even did.
I rode my bike to work today. I only live about a mile from Hatch. I was riding on the sidewalk because I am not a strong enough rider to take these hills, and about 2 blocks from the show I turn my wheel a little at the crosswalk and slid on a patch of ice. Down I went. A few blocks down a man standing outside said that he gave me a 2 for the fall. I told him I will try harder next time. My first adult bike injury! YEAH!
If there is one project in Hatch's archives that I would like to have a copy of or do a re-strike of, it would have to be some of the work done for the Kentucky State Fair. I remember seeing some of these posters when I was younger and loving them even though I had no education in printmaking at the time. As interns we get to keep a copy of any work we do, as well as get something like 10 prints from around the shop.
This is Maow. He is one of the famous "Hatch Cats". I thought he was dead or something because the last time I visited everyone kept talking about Huey, the other Hatch Cat, and about a dog they were rehabilitating. No one mentioned Maow.
The Hatch Show Print neon sign from the inside.
This is the pile of boards with works in progress. There are two piles kind of like it that us interns get to spend hours putting away. Everything must be deconstructed into its separate blocks and then put back into its corresponding drawer. There are a LOT of letters and images. For example: in addition to having cabinets for all the different fonts, and sizes of fonts, there is also a shelf for "Random" and a shelf for "Miscellaneous"...It doesn't get confusing at all.
There are a lot of little hidden secrets around the shop like these. One of the Vandercook presses has a picture of Wolf Blitzer on it. The fridge has drawings all over it, and a lot of drawings, and cut-outs are scattered all over the place.
Posters from previous jobs are all over the walls.
One of the Vandercook presses.
More posters. Below the posters are cabinets and shelves full of different type, and images of various sizes.
Hatch Magager Jim Sheraden uses old images and type to produce these monoprint works.
Texas intern David stands in front of shelves of type and images.
After work we went to the Flying Saucer and had some beers. If in Nashville I recommend the Yazoo Dos Perros. By this time it had gotten darker and colder. I am getting used to it, but I still can't wait for it to warm up.
After work we went to the Flying Saucer and had some beers. If in Nashville I recommend the Yazoo Dos Perros. By this time it had gotten darker and colder. I am getting used to it, but I still can't wait for it to warm up.
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