Wednesday, March 31, 2010

How to Make a Poster/My First Poster

I know that this is about a month too late at this point, but I lost my camera for a month which means these photos are just now seeing the light of day. This is a step by step of the poster making process and by coincidence, they are also pictures of my first poster.

After you get the client you give them a call and check in with them to let them know whats up. You talk about colors and the plans for the poster, and bounce any ideas off of them to see what they want or don't want. Some people really don't care, and trust you completely, other people want very specific things.

After you call them, you sketch out a few thumbnail type sketches on index cards. Once you get one that you think looks the best, you get a board to work on and you build it one letter, or block at a time.
When that is finished you hand brayer it with ink, and transfer it onto tissue paper. It is very similar to making a relief print.
Once you do that it is no longer backwards and you get a good idea of what you should look like or change. In this case the words "the" and "Low" seemed to be too awkward, so I changed it around and did another proof.
Most people want to see what the proof looks like before they have 100 or so of them printed. This is where the fax machine comes in. Since most of our clients are out of state we send a fax instead. We don't do email because we're living in the 1800's over here. You go down to FEDEX reduce the size, photocopy it, and then go back to the shop and fax it to the client. Once you get approval you break down the color separations by hand onto separate boards. In this case I had 2 colors. One board had all the pieces that would be blue, and one board had everything black.
This is what the print looks like after running the blue. My edition was for 250, so I had to run the press 250 times for blue, then run it all over again for the black.

Here is the final product(before being trimmed down) after the black as been run. For this design I had to carve the windmill block by hand from a design submitted by the client.

I am pretty happy with the result, and the manager of the band said that the posters are selling really well.

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